2016 Grand Gold Winners

CASE District VII is pleased to congratulate its second Grand Gold Award winners. Grand Gold awards are presented to truly exemplary Awards of Excellence submissions. The gold awards within each specific category (e.g. fundraising, publications, writing) are judged a second time - against the other golds in that category.

Congratulations to the 2016 Grand Gold Award-winning projects!

Advancement Services

University of California, BerkeleyUniversity of California, Berkeley
Entity Match Web Service

The Cal Advancement Data System, Berkeley's enterprise advancement database application, collects constituent information from a variety of sources. Data comparison and verification across many campus and vendor systems is a key business challenge. The Entity Match Web Service was developed to ensure records received from multiple sources represent the same person or organization in the system. Automating the entity match process has vastly increased the breadth and accuracy of the constituent information.

Overview (pdf)
Step-by-Step Overview (pdf)
Technical Design Document (pdf)
Exception Interface (pdf)

Design & Photography

Brigham Young University poster 1Brigham Young University poster 2Brigham Young University poster 3
Brigham Young University
Contemporary Dance Theatre (CDT) Poster

Through dance and music, Contemporary Dance Theatre explores the different forms of communication and interactions of all lifestyles with a balance of light-hearted performances and moving choreography. Art Director Nick Mendoza and Designer Sam Reed wanted to express movement of the dancers through various cut pieces of one image across three panels. The creation of one big poster is a metaphor for the various dance choreography into one show. Throughout the campus and around the community we used the three posters as one, but they also worked individually if placing all three posters was not possible.

Digital Communications

Chapman UniversityChapman UniversityChapman UniversityChapman University
Happenings Blog

After you hit send, where does your content go? Better yet, how do you keep it from getting lost in the Internet mist? That was the 2014 challenge for Happenings, the Chapman University blog. Chapman needed to grow its web prominence using writing-driven content alongside story-promotion techniques in collaboration with web development and video production teams. You know, just something that simple. Additionally, Chapman wanted to encourage the use of blog content about and by faculty to help showcase their work and the world of academia with a new web submission format: Faculty Notes. Chapman had no extra budget. So, using in-house talent, it used media metrics to see how Happenings engages readership and to gauge site visitation. This allowed Chapman to keep track of content visibility through Facebook and Twitter and to monitor positive sentiment on faculty-centric postings in order to provide faculty with a direct function to web publication for smaller academic milestones.

Overview (pdf)
Supporting Information (pdf)


University of La Verne
University of La Verne
Count Me In Challenge: Alumni Participation Challenge

Although it is in its 123rd year, the University of La Verne's alumni participation rate is low. An anonymous donor pledged $500,000 over three years to encourage 1,000 non-donor alumni to support La Verne. Thus, the "Count Me In Challenge" was created. Participation would be determined according to the number of non-donor alumni who contributed, rather than the amount of their individual contributions. Each year of the three-year challenge would build on the previous year. The Annual Giving department developed a creative plan that was in line with its existing resources by adding it to traditional giving vehicles, (i.e. phonathon, direct mail) and by incorporating existing social media plans, crowdfunding strategies and tying in alumni events to reach out to all solicitable non-donor alumni.

Overview (pdf)
Abstract (pdf)
Presentation (pdf)


University of Southern California
University of Southern California
The Bridge@USC Brochure

The Bridge@USC Brochure chronicles USC Dornsife College of Letters, Arts and Sciences' place as a leader in cutting-edge research in the area of health. This piece specifically demonstrates how funds are allocated for developing solutions to the world's challenges in understanding the human body.

The publication is divided into three sections (molecules, cells, and the body as a whole) with "chapter names" appearing in the university color of cardinal. Hints of USC gold appear throughout. The brochure also uses hidden spiral binding and layered acetate pages to communicate the story of layering the body processes between the molecules, cells, organs, and the complete body. The piece is part of USC Dornsife Initiative's $750 million goal and part of the $6 billion Campaign for the University of Southern California.

Overview (pdf)
Full Brochure (pdf)

Special Events

University of Southern California

University of California, Santa Cruz
Fiat Fifty: 2015 Founders Dinner

To celebrate its 50th anniversary, the University of California, Santa Cruz sought to create an event and marketing materials that would be a capstone, spectacular event, increase university visibility and enhance its reputation, celebrate achievements of its first 50 years and illuminate the future of the campus, and increase engagement of alumni, the campus community, the local community and students. The Fiat 50 Founders Dinner brought the campus public awareness and personally touched nearly 1,000 individuals who are key donors, volunteers and advocates for UC Santa Cruz. In addition to the publicity value of the event, which was billed as the largest dinner ever served in Santa Cruz County (menu designed by Chef Alice Waters), the event served to reconnect and/or re-energize connections with founding faculty, staff and pioneer alumni who are the largest pipeline to planned giving and annual giving donors, alike. In the room that night were donors with project donor capacity between $50 million and $100 million.

Overview (pdf)
50 Things We've Learned Along the Way (pdf)
Fiat 50 Collateral (pdf)