Expand Your Brand and Raise Revenue: An Integrated Partnership Marketing Approach

Cost per person: $75 CASE members; $90 non-members. To register for the workshop click the link below.

Date: Thursday, June 24, 2010

Time: 10 a.m. to 3 p.m. (Lunch and refreshments included)

Location: Degheri Alumni Center, University of San Diego

Presenter: Coreen Petti, Asst. Vice President, Marketing and Strategic Partnerships, USD

Workshop content:

Learn first-hand the steps involved in increasing your institutional brand's effectiveness while generating new revenue and media exposure. Employing an integrated approach to both marketing and fundraising, discover ways to maximize new and existing corporate and individual relationships for multiple results. Workshop includes an in-depth case study of the extraordinary University of San Diego's 2009 year-long 60th Anniversary celebration and the partnership marketing plan that generated nearly $900,000 in new corporate sponsorship and philanthropic contributions.

Audience:

Fund raising; corporate/foundation relations; sponsorships; events; marketing; media relations

PLEASE CLICK HERE TO REGISTER FOR THIS WORKSHOP

Directions:

Click this link for directions to the University of San Diego campus.

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