PRACTICAL OR PANACEA: Using Social Media Effectively for Schools

Cost per person: $75 CASE members; $90 non-members. To register for the workshop click the link below.

Date: Friday, April 9, 2010

Time: 11 a.m. to 2 p.m. (Lunch included)

Location: University of Utah - Marriott Library, Gould Board Room - Salt Lake City, UT

Contact Person: Julie A. Barrett

Presenter: Ian Symmonds, President, Ian Symmonds and Associates, Inc.

Ian SymmondsAuthor, speaker, and consultant - these are just a few of the roles that Ian Symmonds enjoys. Ian is the visionary president and founder of Ian Symmonds & Associates Inc. Over the past six years, Ian has served over 110 independent schools, colleges, universities, and non-profit organizations through enrollment, marketing, branding, and strategy counsel.

Long before a consultant, however, Ian was a practitioner. His professional practice as a senior officer, executive director, and dean spans nearly two decades including Pacific University, Culver-Stockton College, Saint Mary's Hall, and Trinity University.

He is one of the few highly successful enrollment and marketing professionals in the nation experienced in recruiting and retaining independent school students, traditional undergraduates, and graduate and adult students. He led dramatic enrollment turnarounds for three different private institutions during this career.

Ian has published in numerous professional journals, such as the Journal of College Admission (NACAC) and On Target (College Board), and has presented at just about every national and regional conference. He holds a BS and MS degree from Illinois State University in Normal, Illinois. He is in high demand as a conference speaker at regional and national venues.

Ian heads up his company’s strategic services division and OurNextGen. He lives in Portland, Oregon, with his wife Lisa, daughters Makayla and Jules, and Rajah and Rhani, his loving and irreverent labs.

Workshop content:

Join industry leading planning and branding consultant Ian Symmonds of Portland-based Ian Symmonds and Associates for a frank and practical conversation about the practical uses of social media for schools.  Special attention will be given to how to integrate social media into a broader marketing strategy.  Ian will also feature case studies from two clients who have successfully and skillfully integrated social media into their overall institutional communication strategy.

Audience:

If you work in communications, alumni relations or development you’ll want to join industry leading planning and branding consultant Ian Symmonds of Portland-based Ian Symmonds and Associates for a frank and practical conversation about the practical uses of social media for schools. He’ll give you practical insights about integrating social media into a broader marketing strategy. Ian will also share case studies from clients who have successfully and skillfully integrated social media into their overall institutional communication strategy.

PLEASE CLICK HERE TO REGISTER FOR THIS WORKSHOP

 

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