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 Lesley Miller is Director of Media for 3fold Communications,
an integrated marketing agency in Sacramento. In the
midst of social media’s emergence as a marketing
discipline, Miller’s background in traditional
and new media allows clients to receive direction from
someone who understands how the two work together for
maximum visibility. Additionally, Miller also trains
organizations around the Northern California region
on how to effectively use traditional and social media
in their marketing efforts. Before coming to 3fold
in early 2008, Miller worked for another local agency
where she gained experience with nonprofits, developers,
resorts, produce & food, technology, and green
tech industries. She has a Bachelor of Arts degree
in Communication Studies from Westmont College.
Jan Burch has 25 years of experience in public relations,
including work as a journalist, writer and editor.
She is presently providing services to a broad range
of clients including work in branding, research, web
design, internet marketing, social media and traditional
and online advertising.
Neil Michel: Award winning creative director and communication
theorist with more than 15 years experience creating
and executing high-impact public initiatives in print,
television and Web. Mr. Michel received a Master of
Arts degree in rhetoric and communication from University
of California, Davis.
He is also a photographer and
videographer and his work has appeared in the New York
Times, the San Francisco Chronicle, the Washington
Post, the Sacramento Bee, the Chronicle of Higher Education
and more.
 Dan Forootan is President of StreamSend Email Marketing,
an email marketing solution. Email marketing grew out
of a website hosting business and is now the company’s
flagship product. Forootan is an ardent proponent of
developing and employing technical solutions to help
companies do business better. He has written numerous
articles on e-mail marketing published in prominent
industry publications including BtoB Magazine, EM+C
and DM News. Forootan graduated from the University
of California, Davis with a Political Science major
and a minor in Managerial Economics.
This workshop will be an interactive conversation
about the business case for social media campaigns
in nonprofit organizations. The conversation will be
focused on using new social media tools to broaden
donor constituencies and to enhance stewardship activities.
The “viral” spread of information via social
media will be addressed with recommendations for nonprofits
to make best use of a communication medium in which
the organization does not fully control the message.
We will also discuss economically feasible ways for
nonprofits to engage in digital communication without
requiring new investment in digital arts staff people.
Finally, we will discuss comparisons between engaging
social media for philanthropic purposes and political
campaigns that solicit contributions via electronic
means.
PLEASE CLICK HERE TO REGISTER FOR THIS WORKSHOP
From Interstate 80 to Sacramento take the “Cal
Expo” exit; pass the Cal Expo grounds and turn
right on Howe Avenue; from Howe Avenue, turn right
on Spanos Court. Parking is free in the District Office
parking lot.
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Jan
Burch, The Placemaking Group
